Digital work

Type and the Book

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This course is conducted in the Czech language.

Discover how type shapes reading and meaning under the guidance of Klára Zápotocká. The graphic design course Type and the Book will teach you how to work with typography, materials, and the page so that text gains a strong visual form.

Are you the kind of person who reads books starting with the colophon? Are you interested in how type shapes our reading perception and how to create visually compelling publications? In the Type and the Book course, we will focus on the relationship between type, content, and material. We will discuss the elements that influence readability, rhythm, and the overall expression of a page; explore the history and anatomy of type; and examine typesetting principles, typographic conventions, and their deliberate breaking. You will learn how typography has evolved, which trends shape contemporary practice, and how to work with them in both authorial and client-based projects. The exercises will be both experimental and practical, allowing you to test theoretical insights through hands-on work.
The course is intended for anyone who wants to better understand the visual structure of printed media—from books and magazines to posters, zines, and small self-published prints. We will focus on the physical form of publications and working with different materials. We will try to “read” type differently and understand the book as an object that connects artistic, craft, and conceptual dimensions.
The course is ideal for graphic design enthusiasts, illustrators, and both beginner and advanced creators who want to deepen their understanding of typography. It focuses on type, print, format, and printing materials (from paper to fabric or plastic). This is not a course in designing professional typefaces; the main goal is to understand how to work graphically through typography—how to choose and combine typefaces, how to guide the reader across a page, and how to turn text into a strong visual experience.

Recommendations:

  • ●

    The course is both conceptual and practical, focusing on understanding principles and their application rather than on technical instruction in specific software. Basic knowledge of graphic design software is an advantage; there will also be space for manual and experimental approaches.

  • ●

    We recommend basic knowledge of Adobe programs for this course. To build software skills, we suggest our Adobe and Figma courses.

  • ●

    The course includes independent work between sessions. The workload will not be extensive, but regularity will allow you to develop your projects smoothly and without stress.

What awaits you in the course

  • Typography as a Foundation

    An introduction to the basic principles of working with type: readability, rhythm, contrast, and page structure. Fundamentals of the visual structure of publications.

  • Type, Composition, and Creation

    Type anatomy and pairing, working with elements within a format, and combining materials. Both digital and analog approaches, with room for experimentation.

  • Concept, Process, and Print

    From idea to physical form: book, magazine, poster, zine. Working with materials, presentation and defense of designs, discussion and critique. Emphasis on concept and idea-driven solutions.

Who is the lecturer

Kurzy

Klára Zápotocká

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Klára Zápotocká je grafická designérka se zálibou v okrajových, pokleslých a jinak autentických formách, černém humoru, šumperácích a funerální typografii.

Zaměřuje se na úpravu knih, vizuální systémy a obalový design, a to hlavně pro kulturní instituce (Divadelní ústav, Národní galerie v Praze, Kunsthalle Praha, Galerie Klatovy / Klenová, Máš umělecké střevo?), neziskový sektor (Energeia, Nadační fond Impuls, Meta o.p.s.), kávovou a naturálně-vinnou scénu (7shotscoffee, Milan Nestarec, Pivnica Čajkov, United Cellars of Tekov).

Životopisně Malostraňačka, skautka, absolventka nedělní školy, Střední průmyslové školy grafické (obor restaurátorství a konzervátorství) a Prague College (School of Art & Design). Její absolventská práce, katalog sbírky Domácí umění (Český lidový design 2. poloviny 20. století) byl oceněn v soutěži Nejkrásnější české knihy. Domácímu umění jakožto přehlíženému, ale o to víc fascinujícímu žánru, se Klára věnuje i nadále jako členka stejnojmenného sdružení, které se zabývá katalogizací, popularizací a pořádáním výstav těchto svérázně svépomocných dekoračně-užitných artefaktů československého socialismu.

Pod hlavičkou vlastního podpultového nakladatelství Deset Deka Dekadence vydává kromě řady plakátů a autorských tisků také česko-anglický slovník s hvězdičkou „Odborný jazykový rádce ve věcech delikátních“.
V roce 2015 spoluzaložila grafické studio Breisky, v rámci něhož se podílela na designu řady výtvarných publikací a vizuálních identit kulturních akcí. Na jaře 2023 zakládá vlastní grafické studio Deset Deka Design.

Máte na vyučujícího dotaz? Zanechte nám svůj e-mail a my se vám ozveme.

Course price: 11.700Kč

Course price:
11.700

Do not miss

How to apply for a course?

  • 1

    Make sure that it is possible to attend the course in English by sending an inquiry to kurzy@scholastika.cz.

  • 2

    Complete the online application on our website. You will then receive an email asking you to pay the reservation fee. Pay the reservation fee of 700 CZK. The fee must be paid within 24 hours of receiving the invitation. After paying the booking fee, we will contact you back with instructions for paying the remaining part of the course fee and other information.

  • 3

    Pay the rest of the course fee. The remaining part of the course must be paid within 5 working days of receiving the invitation.

Course application

Applications for the winter semester open on September 1st!

The jewelry course has been fully booked for a long time, but it’s possible to make a non-binding reservation for the next semester via email.

If you have any questions regarding the Scholastika courses, please contact us via email kurzy@scholastika.cz

  • When do courses start at Scholastika?↓

    Courses are always semester-long. In the winter semester they start in mid-October and the summer semester usually starts in February/March. The 2024 summer term starts the week of February 26.

  • Is there an Open Day at the courses? ↓

    The Open Day is always held before the start of the semester. The next date is February 12, 2024 (18.00-19.30 at Římská 12, Prague 2).

  • How much does a one semester course cost?↓

    9 800 Kč
    for courses: 3D Animation, Photography, Graphic Design, Adobe Graphic Programs, Interior Design, Jewellery, Textile Design and Production, Adobe After Effects

    8 700 Kč
    for courses: Drawing, Painting

    8 300 Kč
    for lecture course: History of Design and Architecture

    2 750 Kč
    for lecture course: Art History

    If the membership fee is paid through Benefit Plus or other employee benefits, the membership fee is increased by 15% of the original amount.

    The price of each course does not include materials or software programs (Adobe, Cinema 4D, etc.). In some cases, it is possible to use the school computer where the programs are installed during the course by prior arrangement.

    Price advantages
    1 or 2 completed semesters = 5% discount for the next semester
    3 or more semesters completed = 10% discount for the next semester

    We also offer a discount for combinations of 2 or 3 studios.

    For more information, please see General Terms and Conditions

  • Are there some discounts when attending a combination of courses?↓

    The basic price for the combination of 2 courses is 16 500 CZK. For a combination of three courses 22 500 CZK. For more information contact us at kurzy@scholastika.cz.

  • What are the cancellation conditions?↓

    The course fee is recorded as a membership fee of the Scholastika, z.s. An administrative fee of 700 CZK is always deducted when the membership fee is returned.
    Within 2 weeks of the beginning of the semester of the course in question, the membership fee is refunded, minus the administration fee and the lessons taken. Thereafter, and within 1 month of the start of the semester, only 50% of the membership fee, minus the administration fee, is refunded. Thereafter, the membership fee is no longer refundable.

    For more information, see General Terms and Conditions

  • How do I apply for a course?↓

    The first step is to complete and submit the online application form, which is listed below on this website. We will then notify you of its acceptance, enrolment in the course and payment of the membership fee.

  • Are the courses held only in person or is it possible to join online?↓

    It is not possible to join the in-person courses online. We offer only one online course, the Art History (online) course.

  • Is there an admissions interview for the courses?↓

    As of the winter semester 2018, applicants are admitted to the courses without the need for an entrance interview.

  • Is it possible to use the Scholastika space during non-class time?↓

    Yes, we motivate students to work on school assignments and their own projects. Scholastics is open by appointment every weekday from 12-8 pm.

  • For whom are the courses intended?↓

    The courses are intended for the general public. Our students are graduates of high schools and universities, people interested in studying at art colleges, people in the field who want to develop their work and better orient themselves in the art and design scene, as well as people who have chosen the course purely as a hobby.

  • Will the courses prepare me for admission to the art college of my choice?↓

    Yes, that is one of our goals. We are trying to prepare students both theoretically and practically to be more successful in art college admissions. Many Scholastika graduates study at the Academy of Fine Arts, UMPRUM, FaVu, FAMU or UJEP.

  • Will I receive a certificate or certificate upon completion of the course?↓

    Yes, you will receive a printed certificate upon completion of the course. Certificates are issued on request after the course has been completed in a given semester.

  • In which language are the courses conducted?↓

    Courses are primarily conducted in the Czech language. However, it depends on the course and the lector whether they will be able to effectively incorporate another language variant into their lessons. If you are interested in studying the course in English, please contact kurzy@scholastika.cz.